She is the founder of C-Line, an upscale lingerie store. “Our first line was always our top-selling,” said Gifford. “People kept saying, ‘Why didn’t you have a flapper dress?’ ” But C-Line was not a one-woman show. After a series of mishaps during C-Line’s debut, the company was in financial danger because of a lack of demand, said Gifford. One of the best reasons to stock up, said Gifford, was because “it’s hard to find something that’s not flappers in the stores.”
What do customers in China think about the brand?
They’re enamored. “People really like to buy it. I have a lot of Chinese customers,” said Gifford of C-Line’s success in China. “Many customers say they will buy flapper dresses for Christmas or birthday gifts. Some people love it.”
What made her think she should be a flapper?
Gifford is a singer and a dancer. She says that during the 1970s Hollywood was a place where the American pop music industry moved, where women could dance and sing — in fact, that was where the women’s clothing was sold. “C-Line is all about dancing, and I wanted to be a part of that,” she said. “There was no industry around dance, so I wanted to try to do that as well.”
What is behind the flapper dress?
C-Line began in 1974 when Gifford was a sophomore at Columbia University. She studied fashion design in New York, and she was able to work in the fashion industry as one of the designers of C-Line. Gifford made her debut at C-Line in 1977, but she didn’t make any money, said her father Tom Gifford, a New York Times best-selling author. “She was working on it from her bedroom for three years,” he said.
Why isn’t there an equivalent line in China?
There is no comparable line in China, said Tom Gifford. He says some people say China will buy the C-Line line if it goes well in the United States. “She was making a lot of money doing that in China, and it wasn’t as much fun with C-Line to be honest,” he said.
What about the price?
The C-Line dress is $90 from C-
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